We Can Help

How Kids Free 2B Kids and YMA Can Help

Many parents and other carers, feel overwhelmed by the sheer volume of advertising and marketing directed at their kids. They need guidance on how to counter those forces.

In a bid to help them out, Kids Free 2B Kids has joined forces with Young Media Australia.

The two groups intend to jointly:

• Keep the issue of the sexualisation of kids in the media at the forefront of public debate.
• Provide educational information to the community, outlining the potential psychological and physical repercussions of early sexualisation of children by the media.
• Minimize indirect sexualisation through educational awareness programs for parents, schools and children.
• Provide an avenue for concerned members of the community to petition companies and, if need be, regulators to stem the trend towards sexualisation of kids.
• Collect evidence of current commercial practices that are causing concern, and provide a conduit for complaints to regulators.