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Are you concerned about:

• How children are portrayed in advertising - i.e. What they wear, how they're posed?
• The images children are exposed to in their environment - i.e. Billboards, magazines, internet, TV?
• The toys, dolls and games children play with?
• Exposure to adult sexual images that a child is not developmentally ready to absorb?

Have you felt powerless to make a difference? You are not alone!

There is a groundswell of people all over Australia who are also concerned. This includes experts in the field of child development.

Kids Free 2B Kids and Young Media Australia are committed to children developing to their full potential - without exposure to sexualized imagery before they are developmentally ready to process it.

This website tells you:

• What we want to do.
• What you can do to make your voice count.
• What the research says.
• What the current regulations are.
• How to make a complaint.